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4300 MAGAZINE

Inside the headquarters of Mignon Faget

InStore Magazine, March 2014

In Store Magazine_ Extremes-of-Retail_Mignon Faget

In Store Magazine, March 2014

Mignon Faget spoke with InStore Magazine about the trials and triumphs of operating a jewelry retail business in New Orleans’ tourism driven market for the March 2014 issue. Mignon Faget’s gallery in The Shops at Canal Place is specifically designed to introduce our brand to the visitors that flock to New Orleans for conferences and sight-seeing.

Purchasing a piece of Mignon Faget jewelry means bringing a little piece of New Orleans, Louisiana home. We strive to establish this connection with our visiting collectors! The culture of Louisiana is woven into every Mignon Faget design- from the Oyster Rings, Crawfish Charms and Shrimp Pendants, the Gumbo Necklace and Red Bean and Rice Necklace, to the Crown jewelry collection worn to celebrate Mardi Gras.

Amina Dearmon, our VP of Marketing and Sales, touches on this in the article. “The challenge is that out-of-towners are not very familiar with the brand when they get to New Orleans, and we have a very limited time to introduce them and educate them about what the brand represents,” Dearmon explains. “You really have to work harder at building that relationship and following up — because they are not just going to be walking by.”

Read InStore’s full story.

Canal Place Progress

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The walls of the new Canal Place gallery are built out with beautiful custom designed shelving.  The space is peppered with interesting architectural detail and will be capped with a custom built Julie Neill chandelier inspired by one of Mignon’s signature designs.

Canal Place Construction Wall

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Take a peak at our pretty construction wall in front of our new gallery in The Shops at Canal Place! We are on schedule and will be open in time for holiday shopping!

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Canal Place Construction Continues!

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 Construction continues on our new space in The Shops at Canal Place! Stay tuned for a view of the construction wall artwork.  The gallery is still on schedule to be opened in time for the holiday shopping season. Click through for more images from behind the construction wall.

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NEW Canal Place Space

photo 1Mignon and Maghan are pictured conceptualizing ideas in our new Canal Place space. The shelves, floors and lighting will all be removed and updated for our new gallery.

We will start with a blank canvas…Stay tuned!

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Canal Place Campaign

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Checkout the artwork announcing our new gallery in The Shops at at Canal Place! Sarah Lisotta, Graphic Designer, choose to use the Sheared Fleur de Lis Brooch in the design Sarah says, “The brooch is simple and crisp. Its clean lines make for a strong graphic statement.” The artwork is displayed throughout Canal Place.

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