Mignon Faget spoke with InStore Magazine about the trials and triumphs of operating a jewelry retail business in New Orleans’ tourism driven market for the March 2014 issue. Mignon Faget’s gallery in The Shops at Canal Place is specifically designed to introduce our brand to the visitors that flock to New Orleans for conferences and sight-seeing.
Purchasing a piece of Mignon Faget jewelry means bringing a little piece of New Orleans, Louisiana home. We strive to establish this connection with our visiting collectors! The culture of Louisiana is woven into every Mignon Faget design- from the Oyster Rings, Crawfish Charms and Shrimp Pendants, the Gumbo Necklace and Red Bean and Rice Necklace, to the Crown jewelry collection worn to celebrate Mardi Gras.
Amina Dearmon, our VP of Marketing and Sales, touches on this in the article. “The challenge is that out-of-towners are not very familiar with the brand when they get to New Orleans, and we have a very limited time to introduce them and educate them about what the brand represents,” Dearmon explains. “You really have to work harder at building that relationship and following up — because they are not just going to be walking by.”